Taranya Rath

Taranya Rath

UI/UX | Service Designer
Leicester, UK.

About

Highly skilled UI/UX and Service Designer with a Master's from Loughborough University and a strong background in user-centered design, product interface development, and research. Proven ability to enhance user interaction, drive engagement through gamification, and streamline operations by applying comprehensive design methodologies and iterative processes. Seeking to leverage expertise in creating intuitive and impactful digital experiences within a forward-thinking organization.

Work

Age UK
|

Researcher

Summary

Led digital skills education for elderly individuals at Age UK, enhancing instructional design and inclusive UX principles.

Highlights

Spearheaded digital skills training for elderly individuals, improving their digital literacy and confidence in technology adoption.

Developed and implemented instructional design methodologies, integrating inclusive UX principles to enhance learning outcomes for diverse users.

Contributed to a community program that successfully bridged the digital divide, empowering participants with essential digital competencies.

Donatekart
|

UI/UX Designer

Summary

Redesigned India's leading crowdfunding platform, significantly enhancing user interaction and experience through comprehensive UX design.

Highlights

Redesigned India's leading crowdfunding platform, enhancing user interaction and overall experience for a diverse user base.

Conducted comprehensive user research and iterative testing, leading to design improvements based on direct feedback.

Designed an internal dashboard to optimize backend processing efficiency, streamlining data management and operational workflows.

Implemented user-centered design principles, contributing to improved platform usability and successful campaign outcomes.

Muse Wearables
|

UI Designer

Summary

Designed a user-friendly fintech product interface for Muse Wearables, successfully integrating gamification to boost user engagement.

Highlights

Developed a user-friendly fintech product interface, improving accessibility and navigation for target users.

Integrated gamification strategies into the UI, resulting in increased user engagement and retention for the product.

Applied UI design best practices to create intuitive and aesthetically pleasing digital experiences, enhancing user satisfaction.

DigiScrew Marketing Agency
|

Visual Designer

Summary

Led visual design initiatives for social media and web platforms at DigiScrew Marketing Agency, enhancing client engagement and satisfaction.

Highlights

Led visual design for social media and web campaigns, directly contributing to improved client engagement and brand visibility.

Developed compelling visual assets across multiple platforms, ensuring alignment with client brand guidelines and marketing objectives.

Collaborated cross-functionally with marketing teams to translate client requirements into impactful and visually appealing solutions.

Enhanced overall client satisfaction through high-quality and effective design deliverables, supporting successful campaign execution.

Education

Loughborough University

MA

User Experience & Service Design

Grade: Merit

Courses

Design Thinking

User-Centered Design

Interactive Design

Service Design Principles

National Institute of Fashion Technology

BDES

Lifestyle and Accessory Design

Grade: Merit

Courses

Accessory Design

User Experience Design

Material Exploration

Design Research

Skills

Research and Design

User Experience Design, Service Design, Wireframing, Prototyping, User Journey Flows, App & Web Design, Usability Testing & Evaluation.

Tools

Adobe XD, Figma, Sketch, InVision, Photoshop, Illustrator, After Effects, Premiere Pro.

Core Competencies

Agile Methodologies, Problem-solving, Design Thinking, Attention to Detail, Communication, Leadership.

References

Dr Cees De Bont

Dean of the School, Design and Creative Arts at Loughborough University, c.j.de-bont@lboro.ac.uk

Dr Nikki Clark

Design Lecturer, Design and Creative Arts at Loughborough University, n.clark@lboro.ac.uk

Mr. Sarang Bobade

CEO & Co-founder at DonateKart, Donatekart India, c.j.de-bont@lboro.ac.uk